is an independent
DESIGN STUDIO
by peter champelli
hand-crafting strategic
EXPLANATORY VIDEOS,
BRAND SYSTEMS,
and MUSIC VISUALS.
motel reel 2026
music: slim’s return // madlib
collaborators
EXPLANATORY VIDEOS
new york times: interactive gerrymandering explainer
an interactive game using the fictional land of hexapolis to explain gerrymandering.
play the game
documentary: explaining the roots of ithaca’s housing crisis
a 40-minute animated documentary detailing the history, root causes, and present-day challenges around ithaca’s housing affordability crisis.
watch the full, award-winning documentary
aclu: get-out-the-vote campaign
an explanatory campaign video that breaks down a special amendment added to the kentucky ballot.
watch the video
BRAND SYSTEMS
shopify campaign sizzle
a showcase of shopify’s award-winning visual branding, put into motion, implemented digitally and IRL.
watch the video
MORE:
the pudding: ident animation and sound design
mattr media: showreel storyboard, design and animation
MUSIC VISUALS
live audio-reactive concert visuals
a custom, interchangeable build in touchdesigner for live concert visuals, allowing for spontaneous video-switching, ableton connection for bpm synchronization, midi-triggered overlays, live camera input, and unlimited 3D and 2D animated video inputs.
see the build in action
MORE:
animated concert posters
goodtimers ent. sizzle
music video: feyde // calling
music video: crae // pride
music video: rosario // uber
INTERACTIVE ART
MOTEL_HELLO
an interactive art piece where the viewer can affect the MOTEL logo via piano, drums, body movement and hand movement.
watch the video
see it in action
MORE:
cityscape [interactive art]
let’s make something together.
email me at peter@mo7el.com or fill this out:
additional information
peter’s journalistic work
past clients:
new york times // r/ga // ACLU // the pudding // complex // shopify // wall street journal // amazon // scheme engine
services:
explanatory motion graphics (after effects, blender) // visual systems for brands (illustrator, photoshop, coding) // responsive music visuals // interactive art (touchdesigner) // 3D modeling and printing // visual design and experience design for live events
collaborators:
reel: aidan galassetti (0:17, co-design) // james benedict (0:18, additional design) // adrienne tong (0:22, design) // alex citrin-safadi (0:33, design) // max rust (0:43, data analysis) // seun erinle (0:51, design, storyboard) // peter champelli (direction, design, branding, editing, motion design)
marsy's law: seun erinle (design, storyboard) // grid principles (production) // peter champelli (motion design)
gerrymandering: ella koeze, denise lu, charlie smart (reporting, design) // peter champelli (motion design, social strategy)
ithaca voice home: alisha tamarchenko (co-lead reporting, co-production) // anna lamb (supervisory editing) // brian crandall, meghna maharishi, james barrata, (additional reporting) // jacob mroczek (additional photography) // peter champelli (co-lead reporting, co-production, design, motion design)
shopify: r/ga (design) // quickframe (producer) // peter champelli (storyboard, motion design)